Overview

This is an opportunity to become the voice of a fast-growing crypto platform on X (Twitter) and play a central role in shaping its presence within Crypto Twitter. The role combines community management, social copywriting, content creation, and hands-on engagement with users and industry voices.

The ideal candidate is deeply immersed in crypto culture, understands how online communities communicate, and knows what makes content resonate. You will have significant creative ownership and the opportunity to help define how a widely used crypto product participates in the conversation.

This role is suited to a social-native professional who thrives in a fast-moving environment and can move quickly when the feed demands it.

Responsibilities

• •Monitor X trends, conversations, breaking news, memes, competitors, and influential accounts to identify opportunities for timely and relevant content.
• •Build and maintain an active presence within the Crypto Twitter community through thoughtful, entertaining, and strategic replies.
• •Develop relationships with influencers, creators, brands, users, and other relevant members of the crypto ecosystem.
• •Create engaging social content that reflects the brand voice, communicates product value, and resonates with the target community.
• •Collaborate with marketing and product teams to translate product launches, campaigns, and initiatives into compelling content for X.
• •Develop social copy, memes, and other creative formats designed to increase engagement, awareness, and community participation.
• •Stay highly responsive to rapidly developing conversations and news, adapting working hours when necessary to capitalize on important moments.
• •Contribute ideas and expertise across broader marketing initiatives where additional strengths in content, social, or creative marketing can add value.
• •Help continuously refine the brand voice, tone, and social media strategy based on community feedback, performance, and emerging trends.

Requirements

• •Deep understanding of social media platforms, trends, formats, and community-building principles.
• •Strong knowledge of cryptocurrency, blockchain, and Crypto Twitter culture, with genuine familiarity with the community and its language.
• •Demonstrated experience building, managing, or actively engaging a social media following on X.
• •Strong social copywriting skills and the ability to create concise, entertaining, culturally relevant content.
• •Experience creating memes and understanding the formats, humor, references, and conventions that perform well within online crypto communities.
• •Strong awareness of current crypto narratives, influential personalities, projects, communities, and industry developments.
• •Ability to identify opportunities quickly and respond to fast-moving conversations without compromising quality or brand alignment.
• •Strong communication, creativity, judgment, and community engagement skills.
• •Ability to work independently, take ownership, and adapt priorities in a rapidly changing environment.
• •Basic graphic design and video editing skills are a plus.
• •Experience creating content for Instagram, TikTok, Facebook, Reddit, or other social platforms is a plus.
• •Additional marketing capabilities such as content writing or broader content strategy are also welcome.

Benefits

• •Ownership of the X presence and voice of a growing crypto platform with over 1 million monthly active users.
• •Exposure to a fast-moving international crypto environment and a large, engaged user community.
• •Opportunities for professional growth and career progression within a growing marketing organization.
• •Ability to contribute across multiple marketing disciplines based on your strengths and interests.
• •Flexible working arrangements, available on a full-time or part-time basis.
• •Remote working opportunity.
• •Inclusive workplace committed to equal opportunity, diversity, and professional development.