Overview

The Media Channels Team at Red Bull Switzerland shapes how the brand shows up on social media. With a deep understanding of audiences, platforms and media consumption habits, the team defines strategies that grow reach, relevance and engagement across social channels.

As a Social Media Manager, you will be a key member of the Media Channels Team and help shape the strategic direction of Red Bull's social media presence in Switzerland. You will identify new opportunities across platforms and translate audience insights, trends and business priorities into clear strategies and actions.

Social Media Strategy & Growth

• •Develop and continuously evolve the social media strategy with a strong focus on TikTok and Instagram
• •Translate audience insights, business priorities and platform developments into clear strategies that drive long-term reach, relevance and engagement
• •Think beyond individual posts and campaigns to understand how channels, formats and communities work together to build long-term audience relevance

Platform & Audience Expertise

• •Closely monitor the social media landscape and identify trends and platform developments early
• •Maintain a deep understanding of TikTok, Instagram and emerging platforms, including algorithms, engagement mechanics, communities, consumption behaviours and platform culture
• •Stay close to communities, understand what they care about and how they engage with Red Bull
• •Translate insights into clear recommendations for channels, content and communication

Social Media Management

• •Manage and strategically develop Red Bull's locally relevant social media channels across sports, dance, music and brand
• •Actively manage and engage with communities, foster conversations and strengthen the relationship between Red Bull and its audiences
• •Use performance and community insights to continuously optimize social media activities and identify new opportunities
• •Test new platform features and approaches

Collaboration & Innovation

• •Work closely with colleagues across Content, Communications, Creator Marketing, Sports Marketing, Culture Marketing and Brand Marketing
• •Bring a strong platform and audience perspective into projects
• •Share relevant trends and insights across the organization
• •Help strengthen social media expertise company-wide

What We Offer

• •An interesting, varied and exciting role
• •A unique corporate culture in a dynamic environment
• •Modern infrastructure and a good working atmosphere
• •A diverse and inclusive workplace that supports people in developing their potential and strengths