Modern Family Law seeks a Senior SEO Specialist to manage organic search growth across 15 markets spanning five states. The role encompasses local search optimization, technical SEO for a planned November website migration, answer engine optimization across AI platforms, keyword and content strategy, and cross-functional collaboration. Success is measured by organic clicks, consultation attributions, and improved visibility across search platforms. The position requires 4+ years of SEO experience with 2+ years in multi-location environments and strong technical expertise.
Modern Family Law, a fast-growing national law firm specializing in family law, is seeking a Senior SEO Specialist. Organic search is one of our largest sources of new clients, and we are continuing to invest in its growth.
Our current SEO footprint spans five states and 15 markets. In November, the firm plans to launch a new website structured around state, market, and practice-area content. Local search, technical SEO, content strategy, and AI search visibility must move forward together. This role will help advance them in parallel.
You will be measured on consultations attributed to organic search, commercial search visibility in the markets where we practice, and the technical health of the website supporting both.
Own and manage local search performance across Denver, Colorado Springs, Fort Collins, Oakland, San Jose, Palo Alto, Austin, San Antonio, Dallas, Seattle, Bellevue, Everett, Atlanta, Savannah, and Alpharetta. This includes Google Business Profiles, local landing-page structure, citations, review signals, and the internal-linking strategy that connects state guides and city pages to consultation opportunities.
Take on strategy, planning, and documentation of technical SEO readiness for the planned November website launch and continue managing the site's technical health following the migration. This includes crawl and index health, rendering, redirects, canonical tags, structured data, and post-launch monitoring. Collaboration between SEO and web functions is a core requirement of this role.
Own and expand the firm's visibility across AI-powered search platforms, including Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and Copilot. Use citation and visibility data to identify opportunities and strengthen the firm's presence, particularly outside Google, where visibility is currently limited.
Expand the firm's keyword strategy to focus on the situations prospective clients search for, including divorce, custody, child support, spousal maintenance, and property division, organized by state and market. Identify content gaps, develop the keyword and content map, and prioritize the order in which content is created.
Measure and report the impact of SEO initiatives using Google Search Console, GA4, and HubSpot. Evaluate whether changes improve impressions, clicks, and consultations, and clearly identify initiatives that do not produce the intended results.
Collaborate with Content, Web, and Marketing leadership to align technical SEO, content development, website changes, and organic growth priorities.
The base salary range for this role is $110,000 to $120,000. Actual pay will be adjusted based on experience, location, and other job-related factors permitted by law.
Full-time employees may be eligible for health insurance with an optional HSA, short-term disability, long-term disability, dental insurance, vision care, life insurance, Healthcare and Dependent Care Flexible Spending Accounts, 401(k), vacation, sick time, and an employee assistance program. Additional voluntary programs are also available.
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