5+ years digital marketing & e-commerceAmazon advertising & merchandisingDigital strategy & budget managementPaid & organic campaign managementE-commerce merchandisingData analysis & performance insightsStakeholder managementAdvanced ExcelConsumer / fashion / retail backgroundAdobe Creative SuiteBachelor's in Marketing or related
Job Description
Digital Marketing Manager role responsible for developing and executing digital marketing and e-commerce strategies across Europe and selected Middle East markets, with a strong focus on Amazon EU. The position involves managing digital marketing budgets, overseeing campaigns, optimizing marketplace presence, and using data-driven insights to drive commercial growth. The role requires collaboration with internal teams and external partners to align digital priorities with brand and commercial objectives.
Overview
As our Digital Marketing Manager, you'll play a key role in shaping and delivering our digital marketing and e-commerce strategy across Europe, with additional oversight of selected Middle East channels. With a strong focus on Amazon EU, you'll bring together digital marketing, e-commerce, content, merchandising and performance insights to strengthen our online presence, engage customers and drive commercial growth. You'll own the digital marketing and e-commerce budget and work closely with internal teams and external partners to turn strategy into effective, measurable activity.
Responsibilities
Shape the strategy
•Develop and deliver digital marketing and e-commerce strategies aligned with our brand and commercial objectives across Europe and selected Middle East markets.
•Own the annual digital marketing and e-commerce budget, including planning, allocation and in-year optimisation.
•Translate wider marketing and commercial plans into clear digital, media and marketplace priorities.
Build strong partnerships
•Manage key relationships with Amazon advertising and retail stakeholders, including campaign planning and joint business discussions.
•Work closely with brand, product and regional teams to align priorities and ensure effective execution.
•Share performance results, insights and recommendations with senior stakeholders to support business decisions.
Bring campaigns and content to life
•Plan and oversee digital marketing campaigns across key retail platforms, ensuring consistent messaging and brand presentation.
•Coordinate digital content and marketplace activations around launches, seasonal moments and key commercial opportunities.
•Connect paid and organic activity to maximise visibility, engagement and sales.
Optimise our e-commerce presence
•Oversee marketplace content, product presentation and digital merchandising across key platforms.
•Ensure product listings are accurate, engaging, SEO-friendly and aligned with brand guidelines.
•Use your understanding of the Amazon ecosystem to improve visibility, customer experience and conversion.
Use data to drive decisions
•Monitor brand, media and retail performance across digital and e-commerce channels.
•Analyse traffic, engagement, customer and sales data to identify opportunities and optimise activity.
•Use marketplace insights and customer feedback to continuously improve our approach.
Keep moving forward
•Stay up to date with digital marketing, e-commerce and marketplace trends, particularly developments across Amazon.
•Identify new opportunities to improve customer experience, content and commercial performance.
Benefits
•Private Medical Insurance
•Income Protection
•Life Insurance
•EAP support
•Employee Discount
•Long Term Incentive
•4 Weeks Work From Anywhere in the UK
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