Overview

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees, we support customers in industries ranging from food production to life-saving medicine, clean water, and green mobility.

Role Summary

The Marketing Data Analyst and Enablement Lead will drive continuous improvement of data, analytics, and reporting that serves all aspects of marketing execution at Rockwell Automation. You will define the strategy for and ensure the execution of projects related to analytics, reporting, data quality, data unification, and data distribution. This role is strategically focused on the governance and management of data and how it can be leveraged to drive more effective marketing. This is a hybrid position based out of Boston, MA.

Responsibilities

Data Analysis

• •Lead the design strategy to improve our data strategy
• •Collaborate with teams to identify and address data quality issues
• •Ensure compliance with ethical data practices, privacy regulations, and industry standards in all data analytics activities
• •Implement continuous improvement processes for analytics methodologies, ensuring adaptability to evolving needs
• •Define the data acquisition strategy to ensure desired levels of breadth and quality are achieved
• •Create the measurement plan for data management, including database readiness metrics and metrics that capture the impact of database readiness on downstream marketing processes

Reporting and Analysis

• •Manage a comprehensive reporting framework to provide accurate insights to partners
• •Analyze complex data sets to extract meaningful trends, patterns, and insights
• •Develop compelling narratives around analytical findings, presenting insights in a way that resonates with diverse partners
• •Conduct root cause analysis to understand the underlying factors influencing important metrics and performance indicators

Analytics

• •Develop predictive models to forecast trends, identify opportunities, and mitigate risks
• •Use statistical techniques to analyze large datasets and find applicable insights for informed decision-making
• •Define and track goals to measure the success of projects and strategies
• •Create and apply segmentation strategies to understand customer behavior, preferences, and market dynamics

Strategic Planning

• •Work directly with department heads and executive team to provide education and insights on data, reporting needs, and advanced reporting solutions using tools like Power BI
• •Work with senior management to understand organizational goals and develop aligned data and analytics strategies
• •Identify opportunities for process improvement and progress in analytics
• •Create a roadmap for data and reporting
• •Create a formal request workflow for analytics and automation support

Technology and Tools

• •Stay informed about new trends and technologies in marketing and data analysis
• •Evaluate, select, and implement appropriate technologies to enhance the effectiveness of reporting processes
• •Perform requirements-gathering activities
• •Design useful data structures and dashboards based on a clear understanding of company operations and needs

Compensation and Benefits

• •Base Salary: $96,400 - $144,960 with an annual target bonus of 5% of base salary
• •Health Insurance including Medical, Dental, and Vision
• •401k
• •Paid Time Off
• •Parental and Caregiver Leave
• •Flexible Work Schedule

Work Arrangement

This is a hybrid role. Employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.