Overview

Intelligence Center X is Siemens Digital Industries Software's agentic enterprise system, empowering companies to embed agents alongside people with the context, intelligence, orchestration and governance they need to deliver AI-driven business impact. Siemens Digital Industries Software helps organizations of all sizes digitally transform using software, hardware and services from the Siemens Xcelerator business platform.

Siemens Digital Industries Software is looking for a Social Media Manager who lives at the intersection of community building and engagement, brand and product storytelling, and creative content creation. You will own and grow our social presence across existing and emerging channels, including establishing net new profiles for our new AI offering.

You'll be our voice in the social sphere: building campaigns that drive awareness, fostering community engagement, and shaping how the world understands our story. To succeed in this role, you should be creative, data-driven, culturally tuned-in, and relentlessly curious about where conversations happen and how to lead them.

Social Media Management

• •Own and manage our social media presence across LinkedIn, X, YouTube, and emerging platforms, including the creation and launch of new brand profiles for our new AI offering
• •Develop and execute a consistent editorial calendar aligned to product launches, campaigns, events, and always-on brand and product storytelling
• •Create and curate high-performing content across formats: short-form video, carousels, thought leadership posts, polls, live sessions, and platform-native content
• •Partner with cross-functional teams including product marketing, demand generation, content marketing, PR, and corporate events to translate company messaging into compelling social narratives
• •Ensure alignment and consistency of paid channels with organic by partnering and collaborating with appropriate team members
• •Manage and grow executive social presence for leadership, including ghostwriting, post scheduling, and engagement support
• •Build and maintain a community management rhythm: responding to comments, DMs, mentions, and brand conversations in a timely and on-brand way
• •Identify trending topics, industry conversations, and cultural moments to insert the brand into relevant dialogues authentically

Content Creation and Campaigns

• •Develop social-first content that brings our brand and products to life: use case spotlights, customer success stories, product teasers, and event coverage
• •Support product launches with a social amplification plan: teaser campaigns, launch day content, and post-launch community conversations
• •Own the social repurposing motion, adapting blog posts, webinars, event recordings, and more into platform-native social content to extend reach and shelf life

Measurement and Optimization

• •Track and report on social KPIs: follower growth, engagement rate, reach, impressions, click-through
• •Conduct regular social audits across all channels; identify what's working, what isn't, and iterate accordingly
• •A/B test content formats, posting cadences, captions, and creative to continually improve performance
• •Use social listening tools to monitor brand sentiment, share of voice, competitor activity, and emerging trends in the enterprise software and AI space
• •Provide regular performance reports to marketing leadership with insights, learnings, and recommendations

Required Qualifications

• •4+ years of social media management experience, with at least 2 years in a B2B technology company
• •Proven track record of growing and engaging audiences on LinkedIn, X, and YouTube; experience launching profiles on new or emerging platforms
• •Exceptional writing skills with the ability to make enterprise software sound exciting, human, and worth sharing
• •Strong understanding of platform algorithms, content formats, and best practices across major social networks
• •Demonstrated ability to translate complex technical concepts such as agentic AI, machine learning, enterprise automation, and knowledge graphs into accessible, engaging social content
• •Familiarity with AI brand positioning and experience producing social content for AI products or services
• •Experience managing executive social media programs and ghostwriting for senior leaders
• •Hands-on experience with social media management tools like Sprinklr and social listening platforms
• •Data-driven mindset with the ability to turn analytics into actionable content strategy

Preferred Qualifications

• •Background in data engineering, software development, or a technical field, or deep social experience covering this space
• •Experience marketing to both technical audiences such as developers and architects, and business stakeholders such as IT leaders and digital transformation executives
• •Portfolio of social campaigns that drove measurable business outcomes including pipeline, product signups, and community growth
• •Familiarity with Salesforce and Marketo or similar tools for tracking social's contribution to pipeline
• •Comfortable using AI tools to accelerate content production, ideation, and scheduling workflows
• •Experience with video production and editing for short-form social content including Reels, Shorts, and TikTok-style formats